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	<title>Mo Marketing</title>
	<link>http://maureen5000.wordpress.com</link>
	<description>blogging for the world to read</description>
	<lastBuildDate>Mon, 29 Dec 2008 21:07:16 +0000</lastBuildDate>
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		<title>Black Hats: Robin Hoods or Hackers?</title>
		<description><![CDATA[In learning more about search engine advertising this week in class, I came across a term in my research that peaked my interest…black hat. Dictionary.com defines Black Hats, sometimes called Crackers or Hackers, as those who specialize in unauthorized penetration of information systems. Black Hats as related to search engine optimization use tactics to redirect [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=maureen5000.wordpress.com&blog=5286119&post=110&subd=maureen5000&ref=&feed=1" />]]></description>
		<link>http://maureen5000.wordpress.com/2008/12/21/black-hats-robin-hoods-or-hackers/</link>
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		<title>Online ignorance…it’s worse than you think</title>
		<description><![CDATA[This week’s class discussion focused on the topic of search engine advertising. Specifically, our discussion was centered on whether or not this practice is ethical or not. I was probably one of the only students that actually considered this practice unethical. Let me clarify. I completely understand the purpose of search engine advertising and fully [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=maureen5000.wordpress.com&blog=5286119&post=119&subd=maureen5000&ref=&feed=1" />]]></description>
		<link>http://maureen5000.wordpress.com/2008/12/21/online-ignorance%e2%80%a6it%e2%80%99s-worse-than-you-think/</link>
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		<title>Dead zone – Ugh. Now, Bluetooth marketing – Ugh.</title>
		<description><![CDATA[Everyday I drive home from the office; I have one hand on the wheel and another hand on my mobile device. I know, it’s unsafe, but I’m admittedly someone who must always to be connected. About one mile from home, I hit a dead zone. I hate it. I can’t get a cell signal. I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=maureen5000.wordpress.com&blog=5286119&post=130&subd=maureen5000&ref=&feed=1" />]]></description>
		<link>http://maureen5000.wordpress.com/2008/12/11/dead-zone-%e2%80%93-ugh-now-bluetooth-marketing-%e2%80%93-ugh/</link>
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		<title>Nice website, but can everyone use it?</title>
		<description><![CDATA[So many websites out there are amazing. They have remarkable functionality and design. Extra focus has been given to ensuring the very best copy is integrated with engaging graphics and photos. But, after all this is incorporated into your website, what good is it if a portion of the population cannot use it? I’m not [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=maureen5000.wordpress.com&blog=5286119&post=125&subd=maureen5000&ref=&feed=1" />]]></description>
		<link>http://maureen5000.wordpress.com/2008/12/10/nice-website-but-can-everyone-use-it/</link>
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		<title>Social media as a marketing tool – is there a future?</title>
		<description><![CDATA[Social media is defined as internet-based tools for sharing and discussing information among online users. The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio (Referencee.com, 2008). Although the beginning of social media can be traced back to early web logs on Usenet groups [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=maureen5000.wordpress.com&blog=5286119&post=135&subd=maureen5000&ref=&feed=1" />]]></description>
		<link>http://maureen5000.wordpress.com/2008/12/02/social-media-as-a-marketing-tool-%e2%80%93-is-there-a-future/</link>
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		<title>Minority marketing: target locally</title>
		<description><![CDATA[Minority groups in America represent billions, if not, trillions of dollars of business. And, many brands are scrambling to find the very best ways to speak, sell and interact with these minority groups. It seems overwhelming, though, to know how and where to turn.
Hispanics and African-Americans are considered the largest minority groups, and although their [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=maureen5000.wordpress.com&blog=5286119&post=148&subd=maureen5000&ref=&feed=1" />]]></description>
		<link>http://maureen5000.wordpress.com/2008/12/02/minority-marketing-target-locally/</link>
			</item>
	<item>
		<title>Differentiation &amp; reaching the audience through short films</title>
		<description><![CDATA[This week in class we discussed the concept of short films used as marketing tools. Short films really received recognition due to a few highly successful films that not only raised awareness of the brand, but raised awareness to the marketing vehicle.

Short films are effective because they are different. They are unlike much of the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=maureen5000.wordpress.com&blog=5286119&post=144&subd=maureen5000&ref=&feed=1" />]]></description>
		<link>http://maureen5000.wordpress.com/2008/11/25/differentiation-reaching-the-audience-through-short-films/</link>
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		<title>Streaming media about to garner more attention</title>
		<description><![CDATA[Streaming media has not been given enough recognition. Although this particular form of marketing refers mostly to the vehicle and not the actual message, it’s important for marketers to recognize the importance of this growing technology. Streaming media takes on many forms, but at its core, it is a process by which internet users can [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=maureen5000.wordpress.com&blog=5286119&post=140&subd=maureen5000&ref=&feed=1" />]]></description>
		<link>http://maureen5000.wordpress.com/2008/11/25/streaming-media-about-to-garner-more-attention/</link>
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		<title>Ring&#8230;.it&#8217;s a commercial calling</title>
		<description><![CDATA[ Its dinner time and I’ve just sat down from a long day at work and RING, it’s a telemarketer. Gawd – I hate that. This isn’t anything new, though. We’ve been exposed to the interruptions of telemarketers for years and years. Welcome, now, though, to a whole new era. Marketing messages have reached into [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=maureen5000.wordpress.com&blog=5286119&post=98&subd=maureen5000&ref=&feed=1" />]]></description>
		<link>http://maureen5000.wordpress.com/2008/11/19/ringits-a-commerical-calling/</link>
			</item>
	<item>
		<title>Product placement enters video game realm</title>
		<description><![CDATA[ Product placement has always existed as a subtle, yet highly effective tactic for brands to expand awareness. Seinfeld was put in the product placement hall of fame for its Junior Mint episode. American Idol judges only drink Coca-Cola. And, James Bond tends to only drive the latest and greatest BMW in his 007 movies.


The [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=maureen5000.wordpress.com&blog=5286119&post=106&subd=maureen5000&ref=&feed=1" />]]></description>
		<link>http://maureen5000.wordpress.com/2008/11/18/product-placement-enters-video-game-realm/</link>
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